SUCCESS STORY — VIASANTÉ
ViaSanté — Auditing the customer experience and mapping the customer IT roadmap
ViaSanté asked KPC to audit its customer experience processes and its IT tools, through to the roadmap for its customer IT estate.
The impact in numbers
18
Months of project
150
CRM users
7
Consultants
The impact in numbers
18
Months of project
150
CRM users
7
Consultants
The impact in numbers
18
Months of project
150
CRM users
7
Consultants
RESULTS
Three concrete results for ViaSanté
A deep understanding of the current customer experience
Thanks to the audit and the analysis KPC carried out across the various departments.
Three concrete results for ViaSanté
A clear roadmap and concrete actions
ViaSanté has a strategic and operational view, and defined actions to improve the customer experience, the processes and the tools.
Three concrete results for ViaSanté
A target architecture defined
A clear view of the future customer information system.
RESULTS
Three concrete results for ViaSanté
A deep understanding of the current customer experience
Thanks to the audit and the analysis KPC carried out across the various departments.
Three concrete results for ViaSanté
A clear roadmap and concrete actions
ViaSanté has a strategic and operational view, and defined actions to improve the customer experience, the processes and the tools.
Three concrete results for ViaSanté
A target architecture defined
A clear view of the future customer information system.
RESULTS
Three concrete results for ViaSanté
A deep understanding of the current customer experience
Thanks to the audit and the analysis KPC carried out across the various departments.
Three concrete results for ViaSanté
A clear roadmap and concrete actions
ViaSanté has a strategic and operational view, and defined actions to improve the customer experience, the processes and the tools.
Three concrete results for ViaSanté
A target architecture defined
A clear view of the future customer information system.
Background & core challenges
Winning and retaining customers online, starting from a precise picture
ViaSanté, the health insurer of the AG2R La Mondiale group
ViaSanté wanted to audit its customer experience processes and its IT tools to take stock of where it stood, map the target roadmap and identify the actions to take.
Improve customer acquisition and grow average revenue per customer
Become a major player in online B2B and B2C subscription
Audit the customer experience processes and the existing IT tools
Identify the actions to take to improve the customer experience
Background & core challenges
Winning and retaining customers online, starting from a precise picture
ViaSanté, the health insurer of the AG2R La Mondiale group
ViaSanté wanted to audit its customer experience processes and its IT tools to take stock of where it stood, map the target roadmap and identify the actions to take.
Improve customer acquisition and grow average revenue per customer
Become a major player in online B2B and B2C subscription
Audit the customer experience processes and the existing IT tools
Identify the actions to take to improve the customer experience
Background & core challenges
Winning and retaining customers online, starting from a precise picture
ViaSanté, the health insurer of the AG2R La Mondiale group
ViaSanté wanted to audit its customer experience processes and its IT tools to take stock of where it stood, map the target roadmap and identify the actions to take.
Improve customer acquisition and grow average revenue per customer
Become a major player in online B2B and B2C subscription
Audit the customer experience processes and the existing IT tools
Identify the actions to take to improve the customer experience
Our approach
From audit to roadmap, a customer-centred transformation
Audit & diagnosis
A diagnosis of the customer experience
Working with several departments: IT, Research and Development, Marketing, the Customer Relationship Centre and Sales. Diagnosing the processes and the customer relationship experience.
Journeys & personas
Target customer journeys
Defining the target customer journeys and the personas, to identify the different types of customer and their specific needs, with an analysis of the impact on the projects and the information system.
Architecture & roadmap
A target architecture and a customer IT roadmap
Defining the target architecture (single customer reference, ETL/ESB, Data Catalog, MDM) and building the roadmap for the customer, data and CRM IT estate. KPC then supports the project and the transformation, including change management.
Our approach
From audit to roadmap, a customer-centred transformation
Audit & diagnosis
A diagnosis of the customer experience
Working with several departments: IT, Research and Development, Marketing, the Customer Relationship Centre and Sales. Diagnosing the processes and the customer relationship experience.
Journeys & personas
Target customer journeys
Defining the target customer journeys and the personas, to identify the different types of customer and their specific needs, with an analysis of the impact on the projects and the information system.
Architecture & roadmap
A target architecture and a customer IT roadmap
Defining the target architecture (single customer reference, ETL/ESB, Data Catalog, MDM) and building the roadmap for the customer, data and CRM IT estate. KPC then supports the project and the transformation, including change management.
Our approach
From audit to roadmap, a customer-centred transformation
Audit & diagnosis
A diagnosis of the customer experience
Working with several departments: IT, Research and Development, Marketing, the Customer Relationship Centre and Sales. Diagnosing the processes and the customer relationship experience.
Journeys & personas
Target customer journeys
Defining the target customer journeys and the personas, to identify the different types of customer and their specific needs, with an analysis of the impact on the projects and the information system.
Architecture & roadmap
A target architecture and a customer IT roadmap
Defining the target architecture (single customer reference, ETL/ESB, Data Catalog, MDM) and building the roadmap for the customer, data and CRM IT estate. KPC then supports the project and the transformation, including change management.
Our clients
Our clients
They trust us.
They trust us.
Equipment rental
Professional Equipment Rental Company | RFP Responses Industrialized on Snowflake
Snowflake
Cortex Code
→
Transport & Logistics
Global shipping company — Data Science: from R&D to industrialization
AI
Data
→
Mobility
Axxès — Migration to a new data platform
Snowflake
Informatica
→
Transport & Logistics
CEVA Logistics — One Data Program: data factory and governance
Data Platform
Data Governance
→
Dermo-cosmetics
NAOS — Data, BI & AI Service Centre
Snowflake
Power BI
→
Food industry
Large agricultural cooperative — AI support, from framing to MVP
AI
Gen AI
→
Equipment rental
Professional Equipment Rental Company | RFP Responses Industrialized on Snowflake
Snowflake
Cortex Code
→
Transport & Logistics
Global shipping company — Data Science: from R&D to industrialization
AI
Data
→
Mobility
Axxès — Migration to a new data platform
Snowflake
Informatica
→
Transport & Logistics
CEVA Logistics — One Data Program: data factory and governance
Data Platform
Data Governance
→
Dermo-cosmetics
NAOS — Data, BI & AI Service Centre
Snowflake
Power BI
→
Food industry
Large agricultural cooperative — AI support, from framing to MVP
AI
Gen AI
→
Equipment rental
Professional Equipment Rental Company | RFP Responses Industrialized on Snowflake
Snowflake
Cortex Code
→
Transport & Logistics
Global shipping company — Data Science: from R&D to industrialization
AI
Data
→
Mobility
Axxès — Migration to a new data platform
Snowflake
Informatica
→
Transport & Logistics
CEVA Logistics — One Data Program: data factory and governance
Data Platform
Data Governance
→
Dermo-cosmetics
NAOS — Data, BI & AI Service Centre
Snowflake
Power BI
→
Food industry
Large agricultural cooperative — AI support, from framing to MVP
AI
Gen AI
→
A CUSTOMER EXPERIENCE PROJECT IN MIND?
Is your customer experience ready for online subscription?
KPC audits your processes and your tools, maps your target journeys and draws the roadmap for your customer, data and CRM IT estate.
A CUSTOMER EXPERIENCE PROJECT IN MIND?
Is your customer experience ready for online subscription?
KPC audits your processes and your tools, maps your target journeys and draws the roadmap for your customer, data and CRM IT estate.
A CUSTOMER EXPERIENCE PROJECT IN MIND?
Is your customer experience ready for online subscription?
KPC audits your processes and your tools, maps your target journeys and draws the roadmap for your customer, data and CRM IT estate.