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SUCCESS STORY | LA ROSÉE COSMÉTIQUES

La Rosée — from €3.5M to €68M, the data platform that keeps pace

As the first dermo-cosmetics brand to grow twenty-fold in 3 years, La Rosée entrusted KPC with the overhaul of its commercial management and the implementation of its Snowflake Data Platform, so that its IT system could absorb 100 field sales representatives without disruption.

Snowflake

Data Platform

Sales Management

ERP

Data

Performance Management

Digital BU

The data impact

x20

Revenue growth from €3.5M to €68M in 3 years

100

Sales representatives onboarded right from production launch

9,000

Pharmacies powered by the data platform

The data impact

x20

Revenue growth from €3.5M to €68M in 3 years

100

Sales representatives onboarded right from production launch

9,000

Pharmacies powered by the data platform

The data impact

x20

Revenue growth from €3.5M to €68M in 3 years

100

Sales representatives onboarded right from production launch

9,000

Pharmacies powered by the data platform

RESULTS

3 concrete transformations for La Rosée

100 sales representatives operational from the very first cycle

The new Web Entry is in production. Field sales representatives enter their orders, discounts, and activities in a modern, reliable tool designed to scale.

3 concrete transformations for La Rosée

An IT system that keeps pace with a hyper-growth SME

The Snowflake Data Platform centralizes and distributes data to the entire IT system. La Rosée can now double in size without doubling its infrastructure problems.

3 concrete transformations for La Rosée

Data at the service of business decisions

Connected to Tableau, the platform allows management teams to steer the business in real time: sell-in, sell-out, discounts, commercial activity, across all French and international markets.

RESULTS

3 concrete transformations for La Rosée

100 sales representatives operational from the very first cycle

The new Web Entry is in production. Field sales representatives enter their orders, discounts, and activities in a modern, reliable tool designed to scale.

3 concrete transformations for La Rosée

An IT system that keeps pace with a hyper-growth SME

The Snowflake Data Platform centralizes and distributes data to the entire IT system. La Rosée can now double in size without doubling its infrastructure problems.

3 concrete transformations for La Rosée

Data at the service of business decisions

Connected to Tableau, the platform allows management teams to steer the business in real time: sell-in, sell-out, discounts, commercial activity, across all French and international markets.

RESULTS

3 concrete transformations for La Rosée

100 sales representatives operational from the very first cycle

The new Web Entry is in production. Field sales representatives enter their orders, discounts, and activities in a modern, reliable tool designed to scale.

3 concrete transformations for La Rosée

An IT system that keeps pace with a hyper-growth SME

The Snowflake Data Platform centralizes and distributes data to the entire IT system. La Rosée can now double in size without doubling its infrastructure problems.

3 concrete transformations for La Rosée

Data at the service of business decisions

Connected to Tableau, the platform allows management teams to steer the business in real time: sell-in, sell-out, discounts, commercial activity, across all French and international markets.

Context & central challenges

Les enjeux

Born in 2015 in Lyon, La Rosée Cosmétiques has become the leading brand contributing to growth in the dermo-cosmetics pharmacy market

Its turnover went from €3.5m in 2020 to €68m in 2023: 20x growth in 3 years, distributed in 9,000 pharmacies and internationally.

But behind this success story lay a reality: the IS had not kept pace. Sales management relied on an aging, non-integrated application, with insufficient performance for 100 field sales representatives. Data was siloed, and scalability was reaching its limits.

Recode the Web Entry system with a modern and scalable technology for 100 field sales representatives

Set up an intermediary Data Platform to integrate flows between Web Entry, ERP and existing systems

Connect the Tableau data visualization tool for sales activity management

Keep to the commercial cycle schedule: release of the pilot batch before the end of Q3 2024

Context & central challenges

Les enjeux

Born in 2015 in Lyon, La Rosée Cosmétiques has become the leading brand contributing to growth in the dermo-cosmetics pharmacy market

Its turnover went from €3.5m in 2020 to €68m in 2023: 20x growth in 3 years, distributed in 9,000 pharmacies and internationally.

Recode the Web Entry system with a modern and scalable technology for 100 field sales representatives

Set up an intermediary Data Platform to integrate flows between Web Entry, ERP and existing systems

Connect the Tableau data visualization tool for sales activity management

Keep to the commercial cycle schedule: release of the pilot batch before the end of Q3 2024

Context & central challenges

Les enjeux

Born in 2015 in Lyon, La Rosée Cosmétiques has become the leading brand contributing to growth in the dermo-cosmetics pharmacy market

Its turnover went from €3.5m in 2020 to €68m in 2023: 20x growth in 3 years, distributed in 9,000 pharmacies and internationally.

Recode the Web Entry system with a modern and scalable technology for 100 field sales representatives

Set up an intermediary Data Platform to integrate flows between Web Entry, ERP and existing systems

Connect the Tableau data visualization tool for sales activity management

Keep to the commercial cycle schedule: release of the pilot batch before the end of Q3 2024

Our approach

How KPC industrialized La Rosée's commercial IS with Snowflake

KPC mobilized its dual Digital and Data expertise to deliver, in parallel, the overhaul of commercial management and the implementation of the Snowflake Data Platform, while respecting La Rosée's commercial cycle constraints.

See the full article on the Snowflake website

Data Platform

Setting up the Snowflake Data Platform

Architecture and deployment of a centralized data platform on Snowflake to consolidate and distribute data to the entire IS. Implementation of ingestion pipelines, transformation flows, and integration with the ERP and Web Entry.

Snowflake

Snowpipe

Dynamic Tables

Snowpark Python

Digital & Business Management

Web Entry 2.0 Redesign

Redesign and development of the commercial management application on a modern API First architecture. React frontend, Java backend deployed in Snowpark Container Services, with an operational demonstrator delivered within a very tight deadline before the tender.

React

Java

REST API

Docker / Kubernetes

Data Viz & BI

Sales Steering with Tableau

Integration of Tableau on the Data Platform to provide leadership teams with a real-time view of commercial activity. Sell-in, sell-out, discounts, and the activity of the 100 sales representatives, across all French and international markets.

Board

Snowflake