Process · CRM & AI
ACTIVATE customer relations with a governed AI.
From strategy to integration, your data becomes a driver for action.
KPC supports mid-sized companies and non-profit organizations in designing, integrating, and driving adoption of Data, CRM, CDP, and Marketing Automation systems enhanced by AI. AI has value only when backed by reliable data, a structured CRM, and workflows that can be managed by business teams.
Value proposition
A hybrid partner: consulting to frame it, integrator to build it.
The consulting and expertise firm
Frame the vision, the priorities and the governance
We structure your Data, CRM and AI roadmap, rank the use cases and put a solid governance framework in place.
"A CRM is only worth what you do with it. We build the process that feeds it, the data that makes it reliable, the AI that makes it useful."
Associate Director – CRM & Salesforce, KPC
Our offering
Three levers for your customer experience strategy.
From strategic framing to an AI agent in production, we cover the whole chain, never parking AI in a demo.
01.
Strategic Advice
Scope · prioritize
We frame your Data, CRM, and AI trajectory based on your business, marketing, and customer relationship challenges, using a progressive, prioritized, and realistic approach.
Data, CRM, and AI maturity assessment
CRM, CDP, and Marketing Automation roadmap
Prioritization of AI and agentic use cases
Data governance, consents, and usage framework
NEW
02.
Integration & Activation
Connect · activate
We design and deploy the technical foundations that allow AI to leverage your data assets and deliver concrete results in your operations.
Salesforce integration and CRM object structuring
Salesforce Data Cloud or imagino CDP
Zero-copy source connection and workflow orchestration
Marketing Automation and personalization scenarios
03.
AI & Business Agentics
Increase · supervise
We design AI use cases linked to data, segments, and business workflows, so that AI is integrated into the actual work of teams.
AI agents to qualify, segment, and recommend
CRM, marketing, service, or fundraising assistants
Support for campaign creation, targeting, and analysis
Supervision, validation, and continuous improvement
Our approach
Structure, activate, scale, adopt.
A four-step method for turning a data estate into an AI setup people actually adopt.
01.
Structure
Define the vision
We make the database reliable: data model, quality, management rules, flow of consents, and coordination between CRM, CDP, and activation tools.
02.
Activate
Support the business
We turn that base into concrete use cases: segmentation, personalization, journey automation, campaign management, scoring or re-engagement.
03.
Increase
Secure
We add AI and agentic capabilities to help teams move faster, target better and decide better, while keeping governance clear.
04.
Adopt
Put up for adoption
We run the change management: training, steering rituals, KPIs and continuous improvement. A good AI setup is as much a business transformation as a technology project.
The AI layer, operated
Activate AI on your CRM,
without starting from scratch.
Our consultants activate the AI layer on top of your CRM and data foundation with KAIYAN.
Our AI agent platform: the combination of KPC methods, tools, and expertise, first to augment our consultants, which we then connect to your CRM and customer journeys.
Already deployed with dozens of clients.
Use cases
Mid-market and non-profit: the same logic for what you are facing.
One shared approach: unify the data, smooth out the journeys, augment the teams with AI, then tailor it to your field.
For mid-market companies
Unify customer data and activate AI on customer journeys
KPC helps mid-sized companies unify customer data, streamline customer journeys, and improve coordination between marketing, sales, and service around a Salesforce, CDP, and automation foundation.
Intelligent qualification of leads and requests to increase your users
Dynamic segmentation and omnichannel activation
Automated follow-ups based on context, behavior, affinity, or lifecycle
AI assistants to suggest responses, analyze campaigns, weak signals, and opportunities
For non-profits
Strengthen the donor relationship
and engagement
KPC applies the same logic to non-profit organizations, focusing on donor relations, community engagement, and data quality in often constrained environments.
Reactivation of inactive donors or members
Personalization of journeys based on engagement and preferences
Automation of fundraising and mobilization campaigns
Unified view of interactions to better manage impact
Why kpc?
The link between business departments and technical teams.
KPC turns a CRM, digital or relationship ambition into architecture, flows, configuration and real adoption. Our value is not just rolling out tools, but making them coherent with each other, useful to the teams and solid enough to take on AI without building up debt.
Cross-disciplinary expertise
Data, CRM, CDP, and Marketing Automation united within a single team, serving a coherent trajectory.
Mastery of platforms
A mastery of data platform cloud environments (GCP, Snowflake, Databricks...) and Salesforce or imagino, for data activation within CRM customer journeys.
User-oriented AI
A pragmatic approach to AI, oriented toward use cases and governance, never the gadget.
Mid-cap & non-profit
Know-how shaped to fit, where the value lies as much in the execution as in the clarity of the framing.
Proof by example
What we have already delivered on the CRM.
Real cases, anonymized until we have permission to name the client.
ETI · Retail
Unified Salesforce CRM foundation
Unification of customer data and omnichannel activation across marketing, commerce, and service.
Customer Data Platform
CDP and real-time segmentation
Zero-copy source connection, segments enabled in journeys.
Non-profit
Augmented donor relations
AI · Agentic
CRM assistant in production
Lead qualification and suggestions for the teams, with an expert in the loop.
