SUCCESS STORY — FLOA
FLOA — From campaign to client-centric journey on Adobe Campaign
To grow its revenue and its customers' engagement, FLOA asked KPC to transform its relationship strategy: look-alike segmentation, automated omnichannel journeys on Adobe Campaign and greater independence for the marketing teams.
The impact in numbers
5
Months of implementation
12
Months of support
30
People trained (Qualiopi)
The impact in numbers
5
Months of implementation
12
Months of support
30
People trained (Qualiopi)
The impact in numbers
5
Months of implementation
12
Months of support
30
People trained (Qualiopi)
RESULTS
Three concrete results for FLOA
An optimized campaign process for the marketing teams
Time saved getting templates into Adobe, and independence on targeting.
Three concrete results for FLOA
One single customer view, personalized journeys
Personalized customer journeys and emails tailored to each customer's data (data and content blocks).
Three concrete results for FLOA
Campaigns driven by data
Enrichment, reporting and campaign ROI analysis, with the customer journey put in place progressively, stage by stage.
RESULTS
Three concrete results for FLOA
An optimized campaign process for the marketing teams
Time saved getting templates into Adobe, and independence on targeting.
Three concrete results for FLOA
One single customer view, personalized journeys
Personalized customer journeys and emails tailored to each customer's data (data and content blocks).
Three concrete results for FLOA
Campaigns driven by data
Enrichment, reporting and campaign ROI analysis, with the customer journey put in place progressively, stage by stage.
RESULTS
Three concrete results for FLOA
An optimized campaign process for the marketing teams
Time saved getting templates into Adobe, and independence on targeting.
Three concrete results for FLOA
One single customer view, personalized journeys
Personalized customer journeys and emails tailored to each customer's data (data and content blocks).
Three concrete results for FLOA
Campaigns driven by data
Enrichment, reporting and campaign ROI analysis, with the customer journey put in place progressively, stage by stage.
Background & core challenges
One-shot campaigns, a product-led view to move beyond
FLOA
FLOA sells cards and loans, both standard and revolving, instalment payments offered in partnership with retailers including Cdiscount, and insurance. The company wanted to move from campaign-by-campaign marketing, built on a product view, to client-centric relationship journeys.
Move from one-shot campaigns to automated journeys
Make targeting independent, without going through the data team for every request
Move beyond a product-led view of how they speak to customers
Create value at every subscription, purchase and renewal
Background & core challenges
One-shot campaigns, a product-led view to move beyond
FLOA
FLOA sells cards and loans, both standard and revolving, instalment payments offered in partnership with retailers including Cdiscount, and insurance. The company wanted to move from campaign-by-campaign marketing, built on a product view, to client-centric relationship journeys.
Move from one-shot campaigns to automated journeys
Make targeting independent, without going through the data team for every request
Move beyond a product-led view of how they speak to customers
Create value at every subscription, purchase and renewal
Background & core challenges
One-shot campaigns, a product-led view to move beyond
FLOA
FLOA sells cards and loans, both standard and revolving, instalment payments offered in partnership with retailers including Cdiscount, and insurance. The company wanted to move from campaign-by-campaign marketing, built on a product view, to client-centric relationship journeys.
Move from one-shot campaigns to automated journeys
Make targeting independent, without going through the data team for every request
Move beyond a product-led view of how they speak to customers
Create value at every subscription, purchase and renewal
Our approach
Data support and omnichannel relationship journeys
KPC, partner across the full scope, ran the project from segmentation to activating the journeys, then into application maintenance, with a progressive stage-by-stage rollout.
Data & segmentation
A first upsell journey
A first upsell journey, from instalment payments towards cards and loans, before generalizing the approach. Look-alike customer segmentation, personalized content and offers, and dashboards to steer the journeys.
Adobe Campaign activation
Automated omnichannel journeys
Email, SMS, mobile push and trigger journeys modeled on the customer and contract life cycle, event management through Message Center and Adobe connectors with Dartagnan, Batch and Notify.
Independence & application maintenance
Marketing teams taking the reins
Training FLOA's marketing teams (Qualiopi) on targeting and email creation: 30 people trained. Application maintenance with platform monitoring and business support.
Our approach
Data support and omnichannel relationship journeys
KPC, partner across the full scope, ran the project from segmentation to activating the journeys, then into application maintenance, with a progressive stage-by-stage rollout.
Data & segmentation
A first upsell journey
A first upsell journey, from instalment payments towards cards and loans, before generalizing the approach. Look-alike customer segmentation, personalized content and offers, and dashboards to steer the journeys.
Adobe Campaign activation
Automated omnichannel journeys
Email, SMS, mobile push and trigger journeys modeled on the customer and contract life cycle, event management through Message Center and Adobe connectors with Dartagnan, Batch and Notify.
Independence & application maintenance
Marketing teams taking the reins
Training FLOA's marketing teams (Qualiopi) on targeting and email creation: 30 people trained. Application maintenance with platform monitoring and business support.
Our approach
Data support and omnichannel relationship journeys
KPC, partner across the full scope, ran the project from segmentation to activating the journeys, then into application maintenance, with a progressive stage-by-stage rollout.
Data & segmentation
A first upsell journey
A first upsell journey, from instalment payments towards cards and loans, before generalizing the approach. Look-alike customer segmentation, personalized content and offers, and dashboards to steer the journeys.
Adobe Campaign activation
Automated omnichannel journeys
Email, SMS, mobile push and trigger journeys modeled on the customer and contract life cycle, event management through Message Center and Adobe connectors with Dartagnan, Batch and Notify.
Independence & application maintenance
Marketing teams taking the reins
Training FLOA's marketing teams (Qualiopi) on targeting and email creation: 30 people trained. Application maintenance with platform monitoring and business support.
Our clients
Our clients
They trust us.
They trust us.
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Professional Equipment Rental Company | Industrialized tender response 100% Snowflake
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Transport & Logistics
Global shipping company — Data Science: from R&D to industrialization
AI
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Industry
Aqualung Group — Transforming the data platform
Snowflake
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→
Business services
APAVE — Cross-office capacity planning
Pigment
EPM
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Organic food distribution
Biocoop — Steering the forecasting processes with SAP BPC
SAP
Retail & Distribution
→
Heating, plumbing and renewable energy distribution
Richardson — Opening up access to data by moving to the cloud
Qlik
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Equipment rental
Professional Equipment Rental Company | Industrialized tender response 100% Snowflake
Gen AI
Snowflake
→
Transport & Logistics
Global shipping company — Data Science: from R&D to industrialization
AI
Data
→
Industry
Aqualung Group — Transforming the data platform
Snowflake
Data Platform
→
Business services
APAVE — Cross-office capacity planning
Pigment
EPM
→
Organic food distribution
Biocoop — Steering the forecasting processes with SAP BPC
SAP
Retail & Distribution
→
Heating, plumbing and renewable energy distribution
Richardson — Opening up access to data by moving to the cloud
Qlik
Snowflake
→
A CUSTOMER JOURNEY PROJECT IN MIND?
What if your campaigns became customer journeys?
KPC supports you from segmentation to activating automated omnichannel journeys, through to your marketing teams running it themselves.
A CUSTOMER JOURNEY PROJECT IN MIND?
What if your campaigns became customer journeys?
KPC supports you from segmentation to activating automated omnichannel journeys, through to your marketing teams running it themselves.
A CUSTOMER JOURNEY PROJECT IN MIND?
What if your campaigns became customer journeys?
KPC supports you from segmentation to activating automated omnichannel journeys, through to your marketing teams running it themselves.