SUCCESS STORY | TOYOTA FINANCIAL SERVICES
Toyota Financial Services — 100% automated journeys on imagino
KPC deploys the imagino CDP at Toyota Financial Services to activate customer data across the entire journey. 300 campaigns in 3 years, 8 automated journeys, +65% email open rate.
The data impact
+65%
Email open rates among the best in the banking sector
€150k
Additional revenue generated in 6 months (upsell & cross-sell)
+1.4 pt
NPS gain at the end of the contract in 18 months
300
Campaigns deployed in 3 years
The data impact
+65%
Email open rates among the best in the banking sector
€150k
Additional revenue generated in 6 months (upsell & cross-sell)
+1.4 pt
NPS gain at the end of the contract in 18 months
300
Campaigns deployed in 3 years
The data impact
+65%
Email open rates among the best in the banking sector
€150k
Additional revenue generated in 6 months (upsell & cross-sell)
+1.4 pt
NPS gain at the end of the contract in 18 months
300
Campaigns deployed in 3 years
RESULTS
Results for Toyota Financial Services
+65% open rate on email
Email campaigns achieve a +65% open rate and a +25% reactivity rate. TFS positions itself among the best players in the banking sector on these two indicators.
Results for Toyota Financial Services
30 seconds to 1 minute saved per call
The unique customer profile centralizes contractual data, scores, and engagement history. Customer service adapts its approach from the moment the call is answered. Call time is reduced by half.
Results for Toyota Financial Services
€150,000 in additional revenue in 6 months
E-commerce journeys and cross-selling generate €150K in 6 months: a channel that did not exist before imagino.
RESULTS
Results for Toyota Financial Services
+65% open rate on email
Email campaigns achieve a +65% open rate and a +25% reactivity rate. TFS positions itself among the best players in the banking sector on these two indicators.
Results for Toyota Financial Services
30 seconds to 1 minute saved per call
The unique customer profile centralizes contractual data, scores, and engagement history. Customer service adapts its approach from the moment the call is answered. Call time is reduced by half.
Results for Toyota Financial Services
€150,000 in additional revenue in 6 months
E-commerce journeys and cross-selling generate €150K in 6 months: a channel that did not exist before imagino.
RESULTS
Results for Toyota Financial Services
+65% open rate on email
Email campaigns achieve a +65% open rate and a +25% reactivity rate. TFS positions itself among the best players in the banking sector on these two indicators.
Results for Toyota Financial Services
30 seconds to 1 minute saved per call
The unique customer profile centralizes contractual data, scores, and engagement history. Customer service adapts its approach from the moment the call is answered. Call time is reduced by half.
Results for Toyota Financial Services
€150,000 in additional revenue in 6 months
E-commerce journeys and cross-selling generate €150K in 6 months: a channel that did not exist before imagino.
Context & central challenges
Les enjeux
Toyota Financial Services is the captive financial services provider for Toyota and Lexus in France. It finances 47% of new Toyota vehicles sold to individuals (2024) and has 170,000 active clients. A subsidiary of a group operating in more than 40 countries and regions, it has been active in France since 1997.
Nearly 100% of Toyota sales take place in dealerships; TFS had no direct contact with its clients between the signing of the contract and the approach of the renewal phase. Client data existed, spread across multiple sources, but remained unexploited by the business and marketing teams.
The challenge: activate this data to create a continuous relationship, reduce attrition, and develop new revenues throughout the entire client lifecycle.
Maintain the customer relationship throughout the contract, not just at contractual moments
Reduce churn by engaging customers between signing and renewal
Empower business and marketing teams with client data
Develop additional sales (upsell, cross-sell, e-commerce)
Context & central challenges
Les enjeux
Toyota Financial Services is the captive financial services provider for Toyota and Lexus in France. It finances 47% of new Toyota vehicles sold to individuals (2024) and has 170,000 active clients. A subsidiary of a group operating in more than 40 countries and regions, it has been active in France since 1997.
Nearly 100% of Toyota sales take place in dealerships; TFS had no direct contact with its clients between the signing of the contract and the approach of the renewal phase. Client data existed, spread across multiple sources, but remained unexploited by the business and marketing teams.
The challenge: activate this data to create a continuous relationship, reduce attrition, and develop new revenues throughout the entire client lifecycle.
Maintain the customer relationship throughout the contract, not just at contractual moments
Reduce churn by engaging customers between signing and renewal
Empower business and marketing teams with client data
Develop additional sales (upsell, cross-sell, e-commerce)
Context & central challenges
Les enjeux
Toyota Financial Services is the captive financial services provider for Toyota and Lexus in France. It finances 47% of new Toyota vehicles sold to individuals (2024) and has 170,000 active clients. A subsidiary of a group operating in more than 40 countries and regions, it has been active in France since 1997.
Nearly 100% of Toyota sales take place in dealerships; TFS had no direct contact with its clients between the signing of the contract and the approach of the renewal phase. Client data existed, spread across multiple sources, but remained unexploited by the business and marketing teams.
The challenge: activate this data to create a continuous relationship, reduce attrition, and develop new revenues throughout the entire client lifecycle.
Maintain the customer relationship throughout the contract, not just at contractual moments
Reduce churn by engaging customers between signing and renewal
Empower business and marketing teams with client data
Develop additional sales (upsell, cross-sell, e-commerce)
Our approach
imagino CDP: a unified customer view, 100% automated journeys
KPC deploys imagino (CDP + Campaign Management) within the TFS ecosystem. The project starts from customer journeys, not from tools. The first use cases are in production in 2 to 3 months.
Data unification
Build a 360-degree customer view
KPC integrates 9 data sources (Oracle, Snowflake, website tag…) into imagino. 1,384 raw data points are structured into 83 tables. The unified customer profile is accessible to the business, marketing, and customer service teams.
Workflow automation
8 customer journeys, 345 automated events
A Customer Experience Architecture (CXA) maps the journey from the beginning to the end of the contract. 8 journeys cover 345 events (contracts, payments, renewal, dealerships). A scalable data model, not silos by use case.
Multichannel activation
300 campaigns in 3 years, e-commerce opened
Imagino Campaign drives personalized email communications based on contractual and behavioral data. The imagino tag opens up e-commerce and abandoned cart journeys: a channel that did not exist before the project.
Our approach
imagino CDP: a unified customer view, 100% automated journeys
KPC deploys imagino (CDP + Campaign Management) within the TFS ecosystem. The project starts from customer journeys, not from tools. The first use cases are in production in 2 to 3 months.
Data unification
Build a 360-degree customer view
KPC integrates 9 data sources (Oracle, Snowflake, website tag…) into imagino. 1,384 raw data points are structured into 83 tables. The unified customer profile is accessible to the business, marketing, and customer service teams.
Workflow automation
8 customer journeys, 345 automated events
A Customer Experience Architecture (CXA) maps the journey from the beginning to the end of the contract. 8 journeys cover 345 events (contracts, payments, renewal, dealerships). A scalable data model, not silos by use case.
Multichannel activation
300 campaigns in 3 years, e-commerce opened
Imagino Campaign drives personalized email communications based on contractual and behavioral data. The imagino tag opens up e-commerce and abandoned cart journeys: a channel that did not exist before the project.
Our approach
imagino CDP: a unified customer view, 100% automated journeys
KPC deploys imagino (CDP + Campaign Management) within the TFS ecosystem. The project starts from customer journeys, not from tools. The first use cases are in production in 2 to 3 months.
Data unification
Build a 360-degree customer view
KPC integrates 9 data sources (Oracle, Snowflake, website tag…) into imagino. 1,384 raw data points are structured into 83 tables. The unified customer profile is accessible to the business, marketing, and customer service teams.
Workflow automation
8 customer journeys, 345 automated events
A Customer Experience Architecture (CXA) maps the journey from the beginning to the end of the contract. 8 journeys cover 345 events (contracts, payments, renewal, dealerships). A scalable data model, not silos by use case.
Multichannel activation
300 campaigns in 3 years, e-commerce opened
Imagino Campaign drives personalized email communications based on contractual and behavioral data. The imagino tag opens up e-commerce and abandoned cart journeys: a channel that did not exist before the project.
"After a few months and tens of thousands of emails sent, we find that the deliverability, open, and click rates are very promising. Our open rate has reached +65% and our click-to-open rate is among the best in the banking sector."
Déborah Truong
Head of Customer Experience · Toyota Financial Services
Our clients
Our clients
They trust us.
They trust us.
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Data
Data Platform
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→
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FLOA — A Data platform reviewed and brought back to the state of the art
Finance & Banking
Snowflake
→
Maritime transport
CMA CGM | A single OneStream platform to consolidate, budget, and steer
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→
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Toyota Financial Services｜170,000 customers, 100% automated customer journeys on imagino
CRM
Snowflake
→
International public sector
CEB｜ERP transformation on SAP Cloud, at the service of social cohesion
SAP
ERP
→
PLANNING A CDP PROJECT?
A CDP project to deploy on imagino?
KPC supports the implementation of imagino CDP and Campaign Management — from customer data modeling to journey automation. Imagino software partner, CRM & CDP expertise.
PLANNING A CDP PROJECT?
A CDP project to deploy on imagino?
KPC supports the implementation of imagino CDP and Campaign Management — from customer data modeling to journey automation. Imagino software partner, CRM & CDP expertise.
PLANNING A CDP PROJECT?
A CDP project to deploy on imagino?
KPC supports the implementation of imagino CDP and Campaign Management — from customer data modeling to journey automation. Imagino software partner, CRM & CDP expertise.