SUCCESS STORY — FULLI
Fulli — Unifying the data and making marketing activation reliable with Salesforce
Picking up a stalled project: KPC restarted the rollout of Salesforce Data 360 and Marketing Cloud Next for Fulli, with the migration from NP6.
The impact in numbers
6
Months of project
5
New triggers for operations
2
Tools integrated
6
Users
The impact in numbers
6
Months of project
5
New triggers for operations
2
Tools integrated
6
Users
The impact in numbers
6
Months of project
5
New triggers for operations
2
Tools integrated
6
Users
RESULTS
Three concrete results for Fulli
Marketing Cloud Next successfully deployed
A stalled project restarted and carried through to rollout, with the existing campaigns and journeys picked up and improved.
Three concrete results for Fulli
Unified data, up to date in real time
No more file exports to the old emailing tool, and a richer customer record in Sales Cloud.
Three concrete results for Fulli
More productive operations that respond faster
A gain in productivity and responsiveness in operations through automated customer communications, and better personalized interactions.
RESULTS
Three concrete results for Fulli
Marketing Cloud Next successfully deployed
A stalled project restarted and carried through to rollout, with the existing campaigns and journeys picked up and improved.
Three concrete results for Fulli
Unified data, up to date in real time
No more file exports to the old emailing tool, and a richer customer record in Sales Cloud.
Three concrete results for Fulli
More productive operations that respond faster
A gain in productivity and responsiveness in operations through automated customer communications, and better personalized interactions.
RESULTS
Three concrete results for Fulli
Marketing Cloud Next successfully deployed
A stalled project restarted and carried through to rollout, with the existing campaigns and journeys picked up and improved.
Three concrete results for Fulli
Unified data, up to date in real time
No more file exports to the old emailing tool, and a richer customer record in Sales Cloud.
Three concrete results for Fulli
More productive operations that respond faster
A gain in productivity and responsiveness in operations through automated customer communications, and better personalized interactions.
Background & core challenges
A stalled project, teams to bring back on board
Fulli, the mobility partner that makes every journey simpler
The mobility services brand of the APRR-AREA / Mobilis group, Fulli brings the essential services for travelling more freely into one brand: electronic tolling, charging, parking and roadside services.
Its Data 360 and Marketing Cloud Next project had stalled, with demotivated teams and an unusable data model.
Implement Marketing Cloud Next in Fulli's IT estate, picking up a failed project
Build the customer relationship and experience
Improve the customer journeys: omnichannel, real time
Maximize operational productivity and bring the marketing teams back on board
Background & core challenges
A stalled project, teams to bring back on board
Fulli, the mobility partner that makes every journey simpler
The mobility services brand of the APRR-AREA / Mobilis group, Fulli brings the essential services for travelling more freely into one brand: electronic tolling, charging, parking and roadside services.
Its Data 360 and Marketing Cloud Next project had stalled, with demotivated teams and an unusable data model.
Implement Marketing Cloud Next in Fulli's IT estate, picking up a failed project
Build the customer relationship and experience
Improve the customer journeys: omnichannel, real time
Maximize operational productivity and bring the marketing teams back on board
Background & core challenges
A stalled project, teams to bring back on board
Fulli, the mobility partner that makes every journey simpler
The mobility services brand of the APRR-AREA / Mobilis group, Fulli brings the essential services for travelling more freely into one brand: electronic tolling, charging, parking and roadside services.
Its Data 360 and Marketing Cloud Next project had stalled, with demotivated teams and an unusable data model.
Implement Marketing Cloud Next in Fulli's IT estate, picking up a failed project
Build the customer relationship and experience
Improve the customer journeys: omnichannel, real time
Maximize operational productivity and bring the marketing teams back on board
Our approach
Restarting the project, from the NP6 migration to change management
NP6 migration
From NP6 to Marketing Cloud Next
Analyzing what existed, the impact on the existing data model and preparing the campaigns for migration to Marketing Cloud Next, then picking up and improving the NP6 campaigns and journeys.
Data 360 & tooling
Unified data in Data 360
Data 360: data model, segments, calculated insights and enriching the model with Snowflake data. Setting up and managing the ramp-up of Marketing Cloud Next, and enriching the customer record in Sales Cloud.
Journeys & change
Automated communications and teams building their skills
Five new triggers set up for operations, and skills built across the business analysis and business teams.
Our approach
Restarting the project, from the NP6 migration to change management
NP6 migration
From NP6 to Marketing Cloud Next
Analyzing what existed, the impact on the existing data model and preparing the campaigns for migration to Marketing Cloud Next, then picking up and improving the NP6 campaigns and journeys.
Data 360 & tooling
Unified data in Data 360
Data 360: data model, segments, calculated insights and enriching the model with Snowflake data. Setting up and managing the ramp-up of Marketing Cloud Next, and enriching the customer record in Sales Cloud.
Journeys & change
Automated communications and teams building their skills
Five new triggers set up for operations, and skills built across the business analysis and business teams.
Our approach
Restarting the project, from the NP6 migration to change management
NP6 migration
From NP6 to Marketing Cloud Next
Analyzing what existed, the impact on the existing data model and preparing the campaigns for migration to Marketing Cloud Next, then picking up and improving the NP6 campaigns and journeys.
Data 360 & tooling
Unified data in Data 360
Data 360: data model, segments, calculated insights and enriching the model with Snowflake data. Setting up and managing the ramp-up of Marketing Cloud Next, and enriching the customer record in Sales Cloud.
Journeys & change
Automated communications and teams building their skills
Five new triggers set up for operations, and skills built across the business analysis and business teams.
Our clients
Our clients
They trust us.
They trust us.
Equipment rental
Professional Equipment Rental Company | Industrialized tender response 100% Snowflake
Gen AI
Snowflake
→
Transport & Logistics
Global shipping company — Data Science: from R&D to industrialization
AI
Data
→
Industry
Aqualung Group — Transforming the data platform
Snowflake
Data Platform
→
Business services
APAVE — Cross-office capacity planning
Pigment
EPM
→
Organic food distribution
Biocoop — Steering the forecasting processes with SAP BPC
SAP
Retail & Distribution
→
Heating, plumbing and renewable energy distribution
Richardson — Opening up access to data by moving to the cloud
Qlik
Snowflake
→
Equipment rental
Professional Equipment Rental Company | Industrialized tender response 100% Snowflake
Gen AI
Snowflake
→
Transport & Logistics
Global shipping company — Data Science: from R&D to industrialization
AI
Data
→
Industry
Aqualung Group — Transforming the data platform
Snowflake
Data Platform
→
Business services
APAVE — Cross-office capacity planning
Pigment
EPM
→
Organic food distribution
Biocoop — Steering the forecasting processes with SAP BPC
SAP
Retail & Distribution
→
Heating, plumbing and renewable energy distribution
Richardson — Opening up access to data by moving to the cloud
Qlik
Snowflake
→
Equipment rental
Professional Equipment Rental Company | Industrialized tender response 100% Snowflake
Gen AI
Snowflake
→
Transport & Logistics
Global shipping company — Data Science: from R&D to industrialization
AI
Data
→
Industry
Aqualung Group — Transforming the data platform
Snowflake
Data Platform
→
Business services
APAVE — Cross-office capacity planning
Pigment
EPM
→
Organic food distribution
Biocoop — Steering the forecasting processes with SAP BPC
SAP
Retail & Distribution
→
Heating, plumbing and renewable energy distribution
Richardson — Opening up access to data by moving to the cloud
Qlik
Snowflake
→
A MARKETING CLOUD PROJECT IN MIND?
A CRM project that has stalled? Let's restart it together
KPC picks up Salesforce projects in difficulty, from analyzing the data model to rolling out Data 360 and Marketing Cloud Next.
A MARKETING CLOUD PROJECT IN MIND?
A CRM project that has stalled? Let's restart it together
KPC picks up Salesforce projects in difficulty, from analyzing the data model to rolling out Data 360 and Marketing Cloud Next.
A MARKETING CLOUD PROJECT IN MIND?
A CRM project that has stalled? Let's restart it together
KPC picks up Salesforce projects in difficulty, from analyzing the data model to rolling out Data 360 and Marketing Cloud Next.