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SUCCESS STORY｜LA ROSÉE COSMÉTIQUES

La Rosée｜From €3.5M to €68M, the data platform that keeps the pace

The leading dermo-cosmetics brand with 20x growth in 3 years, La Rosée asked KPC to rebuild its sales management and set up its Snowflake Data Platform, so its IT estate could take on 100 field sales reps without breaking.

Digital

Snowflake

Data Platform

Sales Management

Data Plan

Performance Management Solution

Retail & Distribution

The impact in numbers

x20

Revenue growth from €3.5M to €68M in 3 years

100

Sales reps onboarded from go-live

9,000

Pharmacies fed by the data platform

The impact in numbers

x20

Revenue growth from €3.5M to €68M in 3 years

100

Sales reps onboarded from go-live

9,000

Pharmacies fed by the data platform

The impact in numbers

x20

Revenue growth from €3.5M to €68M in 3 years

100

Sales reps onboarded from go-live

9,000

Pharmacies fed by the data platform

RESULTS

3 concrete transformations for La Rosée

100 sales reps operational from the first cycle

The new Web Entry tool is in production. Field sales reps enter their orders, discounts and activity in a modern, reliable tool built to scale.

3 concrete transformations for La Rosée

An IT estate that keeps the pace of a hypergrowth company

The Snowflake Data Platform centralizes data and distributes it across the whole IT estate. La Rosée can now double in size without doubling its infrastructure problems.

3 concrete transformations for La Rosée

Data in service of sales decisions

Connected to Tableau, the platform lets the leadership team steer the business in real time: sell-in, sell-out, discounts, sales activity, across every market in France and internationally.

RESULTS

3 concrete transformations for La Rosée

100 sales reps operational from the first cycle

The new Web Entry tool is in production. Field sales reps enter their orders, discounts and activity in a modern, reliable tool built to scale.

3 concrete transformations for La Rosée

An IT estate that keeps the pace of a hypergrowth company

The Snowflake Data Platform centralizes data and distributes it across the whole IT estate. La Rosée can now double in size without doubling its infrastructure problems.

3 concrete transformations for La Rosée

Data in service of sales decisions

Connected to Tableau, the platform lets the leadership team steer the business in real time: sell-in, sell-out, discounts, sales activity, across every market in France and internationally.

RESULTS

3 concrete transformations for La Rosée

100 sales reps operational from the first cycle

The new Web Entry tool is in production. Field sales reps enter their orders, discounts and activity in a modern, reliable tool built to scale.

3 concrete transformations for La Rosée

An IT estate that keeps the pace of a hypergrowth company

The Snowflake Data Platform centralizes data and distributes it across the whole IT estate. La Rosée can now double in size without doubling its infrastructure problems.

3 concrete transformations for La Rosée

Data in service of sales decisions

Connected to Tableau, the platform lets the leadership team steer the business in real time: sell-in, sell-out, discounts, sales activity, across every market in France and internationally.

Background & core challenges

A hypergrowth cosmetics company caught out by its IT

Founded in 2015 in Lyon, La Rosée Cosmétiques has become the brand contributing most to growth in the pharmacy dermo-cosmetics market

Its revenue went from €3.5M in 2020 to €68M in 2023: 20x growth in 3 years, distributed across 9,000 pharmacies and internationally.

But behind that success story was a reality: the IT estate had not kept up. Sales management rested on an ageing, unintegrated application whose performance could not handle 100 field sales reps. Data sat in silos, and scalability was hitting its limits.

Rebuild the Web Entry tool on modern, scalable technology for 100 field sales reps

Put an intermediate Data Platform in place to integrate the flows between Web Entry, the ERP and the existing systems

Connect the Tableau data visualization tool to steer sales activity

Hold the sales cycle schedule: pilot batch in production before the end of C3 2024

Background & core challenges

A hypergrowth cosmetics company caught out by its IT

Founded in 2015 in Lyon, La Rosée Cosmétiques has become the brand contributing most to growth in the pharmacy dermo-cosmetics market

Its revenue went from €3.5M in 2020 to €68M in 2023: 20x growth in 3 years, distributed across 9,000 pharmacies and internationally.

Rebuild the Web Entry tool on modern, scalable technology for 100 field sales reps

Put an intermediate Data Platform in place to integrate the flows between Web Entry, the ERP and the existing systems

Connect the Tableau data visualization tool to steer sales activity

Hold the sales cycle schedule: pilot batch in production before the end of C3 2024

Background & core challenges

A hypergrowth cosmetics company caught out by its IT

Founded in 2015 in Lyon, La Rosée Cosmétiques has become the brand contributing most to growth in the pharmacy dermo-cosmetics market

Its revenue went from €3.5M in 2020 to €68M in 2023: 20x growth in 3 years, distributed across 9,000 pharmacies and internationally.

Rebuild the Web Entry tool on modern, scalable technology for 100 field sales reps

Put an intermediate Data Platform in place to integrate the flows between Web Entry, the ERP and the existing systems

Connect the Tableau data visualization tool to steer sales activity

Hold the sales cycle schedule: pilot batch in production before the end of C3 2024

Our approach

How KPC industrialized the sales IT estate at La Rosée with Snowflake

KPC brought both its Digital and Data expertise to bear, delivering the sales management rebuild and the Snowflake Data Platform in parallel, while respecting La Rosée's sales cycle constraints.

Read the full article on the Snowflake site

Data Platform

Setting up the Snowflake Data Platform

Architecture and rollout of a centralized data platform on Snowflake to consolidate data and distribute it across the whole IT estate. Setting up the ingestion pipelines, the transformation flows and the integration with the ERP and Web Entry.

Snowflake

Snowpipe

Dynamic Tables

Snowpark Python

Digital & Sales Management

Rebuilding Web Entry 2.0

Redesign and build of the sales management application on a modern API-First architecture. React frontend, Java backend deployed in Snowpark Container Services, with a working demonstrator delivered to a very tight deadline ahead of the tender.

React

Java

REST API

Docker / Kubernetes

Data Viz & BI

Sales steering with Tableau

Tableau integrated on the Data Platform to give the leadership team a real-time view of sales activity. Sell-in, sell-out, discounts and the activity of the 100 sales reps, across every market in France and internationally.

Tableau

Snowflake